{"id":8692,"date":"2026-04-16T12:05:14","date_gmt":"2026-04-16T12:05:14","guid":{"rendered":"https:\/\/www.exitalia.com\/?p=8692"},"modified":"2026-05-11T12:36:30","modified_gmt":"2026-05-11T12:36:30","slug":"martinez-lacuesta-refuerza-su-posicionamiento-internacional","status":"publish","type":"post","link":"https:\/\/www.exitalia.com\/en\/2026\/04\/16\/martinez-lacuesta-refuerza-su-posicionamiento-internacional\/","title":{"rendered":"Mart\u00ednez Lacuesta refuerza su posicionamiento internacional con puntuaciones de hasta 96 puntos y presencia en el Top 100 Master Winemakers 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8692\" class=\"elementor elementor-8692\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-678dea47 e-flex e-con-boxed e-con e-parent\" data-id=\"678dea47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef76b1a elementor-widget elementor-widget-text-editor\" data-id=\"5ef76b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">En el contexto actual del sector vitivin\u00edcola, donde la diferenciaci\u00f3n y la consistencia son claves, acompa\u00f1ar a una bodega en su desarrollo implica mucho m\u00e1s que visibilidad: requiere comprensi\u00f3n profunda, estrategia y una visi\u00f3n compartida a largo plazo.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>En Exitalia entendemos la internacionalizaci\u00f3n como una decisi\u00f3n estrat\u00e9gica que define el futuro de cada bodega.\u00a0Trabajamos desde el conocimiento del sector, la experiencia y el compromiso, siempre conectando cada proyecto con la realidad del mercado.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>As\u00ed es como entendemos nuestro trabajo: acompa\u00f1ar con criterio, ejecutar con precisi\u00f3n y generar impacto real en cada proyecto, respetando la identidad de cada bodega y construyendo su posicionamiento en mercados internacionales.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Hoy ponemos en valor los resultados obtenidos por\u00a0<strong>Mart\u00ednez Lacuesta<\/strong>, una bodega hist\u00f3rica de Rioja que contin\u00faa evolucionando con coherencia, reforzando su posicionamiento y consolidando su reconocimiento global.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>Reconocimiento de los principales prescriptores internacionales<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Durante los \u00faltimos meses, los vinos de Mart\u00ednez Lacuesta han sido evaluados por algunos de los prescriptores m\u00e1s influyentes del sector, obteniendo puntuaciones destacadas en medios de referencia como:<\/p>\n\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li><em>Wine Enthusiast<\/em><\/li>\n\n<li><em>Falstaff<\/em><\/li>\n\n<li><em>Decanter<\/em><\/li>\n\n<li><em>Vinous<\/em><\/li>\n\n<li><em>Jeb Dunnuck<\/em><\/li>\n\n<li><em>Wine Review Online<\/em><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Estas valoraciones alcanzan hasta los\u00a0<strong>96 puntos<\/strong>, reflejando no solo la calidad enol\u00f3gica, sino tambi\u00e9n la consistencia de un proyecto construido sobre una filosof\u00eda elaboradora s\u00f3lida y bien definida a lo largo de generaciones.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>Liderazgo t\u00e9cnico reconocido a nivel global<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">A este contexto se suma un hito especialmente relevante:<br \/><strong>\u00c1lvaro Mart\u00ednez<\/strong>, director t\u00e9cnico de la bodega, ha sido incluido en el ranking\u00a0<strong>Top 100 Master Winemakers 2026<\/strong>\u00a0de\u00a0<em>The Drinks Business<\/em>, uno de los reconocimientos m\u00e1s prestigiosos dentro de la industria internacional del vino.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Este logro refuerza el valor del talento t\u00e9cnico\u00a0como eje estrat\u00e9gico en la construcci\u00f3n de marca y posicionamiento.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>Estrategia, coherencia y proyecci\u00f3n internacional<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Desde Exitalia acompa\u00f1amos a Mart\u00ednez Lacuesta en \u00e1reas clave como:<\/p>\n\n<ul class=\"wp-block-list\" style=\"text-align: justify;\">\n<li>Definici\u00f3n y ejecuci\u00f3n de la\u00a0<strong>estrategia de comunicaci\u00f3n<\/strong><\/li>\n\n<li>Desarrollo de su\u00a0<strong>proyecci\u00f3n internacional<\/strong><\/li>\n\n<li>Optimizaci\u00f3n de su presencia ante\u00a0<strong>prescriptores y concursos estrat\u00e9gicos<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Los resultados obtenidos evidencian c\u00f3mo una estrategia bien enfocada, alineada con la identidad de la bodega, puede amplificar el valor del producto y consolidar su posicionamiento en el mercado global.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>Una bodega que evoluciona sin perder su esencia<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Mart\u00ednez Lacuesta representa un modelo de evoluci\u00f3n coherente dentro de Rioja: una bodega capaz de mantener su rigor, su identidad y su legado, mientras construye una presencia cada vez m\u00e1s s\u00f3lida y relevante en el panorama internacional.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\">Seguiremos acompa\u00f1ando de cerca su desarrollo, convencidos de que los proyectos con base, visi\u00f3n y consistencia son los que generan valor real a largo plazo.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"text-align: justify;\"><strong>Enhorabuena a todo el equipo de Mart\u00ednez Lacuesta por estos logros.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-209a8fa e-flex e-con-boxed e-con e-parent\" data-id=\"209a8fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3345c elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"2e3345c\" data-element_type=\"widget\" data-e-type=\"widget\" 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elementor-widget elementor-widget-call-to-action\" data-id=\"b6d5235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.exitalia.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-2-1024x370.jpg);\" role=\"img\" aria-label=\"Dise\u00f1o sin t\u00edtulo (2)\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSi quieres que tu bodega tambi\u00e9n d\u00e9 el siguiente paso en su proyecci\u00f3n internacional, cu\u00e9ntanos.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tEn Exitalia dise\u00f1amos estrategias para transformar identidad, trayectoria y calidad en reconocimiento real.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.exitalia.com\/en\/contacto\/\">\n\t\t\t\t\t\tContacta con nuestro equipo \t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>En el contexto actual del sector vitivin\u00edcola, donde la diferenciaci\u00f3n y la consistencia son claves, acompa\u00f1ar a una bodega en su desarrollo implica mucho m\u00e1s que visibilidad: requiere comprensi\u00f3n profunda, estrategia y una visi\u00f3n compartida a largo plazo. En Exitalia entendemos la internacionalizaci\u00f3n como una decisi\u00f3n estrat\u00e9gica que define el futuro de cada bodega.\u00a0Trabajamos desde [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,15],"tags":[],"class_list":["post-8692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","category-rrpp-marketing"],"_links":{"self":[{"href":"https:\/\/www.exitalia.com\/en\/wp-json\/wp\/v2\/posts\/8692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exitalia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.exitalia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.exitalia.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.exitalia.com\/en\/wp-json\/wp\/v2\/comments?post=8692"}],"version-history":[{"count":5,"href":"https:\/\/www.exitalia.com\/en\/wp-json\/wp\/v2\/posts\/8692\/revisions"}],"predecessor-version":[{"id":9975,"href":"https:\/\/www.exitalia.com\/en\/wp-json\/wp\/v2\/posts\/8692\/revisions\/9975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.exitalia.com\/en\/wp-json\/wp\/v2\/media\/9267"}],"wp:attachment":[{"href":"https:\/\/www.exitalia.com\/en\/wp-json\/wp\/v2\/media?parent=8692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.exitalia.com\/en\/wp-json\/wp\/v2\/categories?post=8692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.exitalia.com\/en\/wp-json\/wp\/v2\/tags?post=8692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}