
Public Relations & Wine: Key Meetings for Global Projection
In the dynamic world of wine, human relationships are as essential as terroir in crafting a great wine. From our Outsourced Public Relations & Marketing Department, we firmly believe in the value of connecting with industry professionals whose track records and global vision enrich our daily work and strengthen our commitment to the wineries that place their trust in Exitalia.
In this context, we recently held two strategic meetings with leading figures in the international wine sphere: Mónica Marín and Virginie Boone. Beyond professional exchange, both meetings reaffirmed the importance of creating human and strategic synergies to enhance the positioning of our clients.
Mónica Marín: Educational Excellence and a Global Vision
Mónica Marín—Director of the WSET and WSG Educational Programs at The Wine House (Los Angeles)—visited Spain as part of her collaborations with national wineries. Taking advantage of her time in Madrid, we met to have a substantive conversation about the industry’s challenges and opportunities. This connection allowed us to align perspectives, exchange ideas on ongoing projects, and explore new avenues to continue promoting the excellence of our wineries in international markets. A Master of Wine candidate and ambassador for Grandes Pagos de España, Mónica embodies the ideal blend of rigorous training, cultural sensitivity, and market insight.
Virginie Boone: A North American Perspective on Spanish Wine
We also had the privilege of meeting Virginie Boone, Senior Editor for Spain at Jeb Dunnuck, in Peñafiel, during her first visit to the country as part of the publication’s expansion and international coverage strategy. With a solid career across outlets such as Wine Enthusiast, Wine Spectator, and Food & Wine, Virginie shared with us her view of wine consumption in the United States and her perception of the evolution of Spanish wine. The meeting helped us better understand the expectations of the North American market and fine-tune our visibility and advocacy strategies in specialist media.
Both meetings strengthen our commitment to 360° communication based on ongoing dialogue with key opinion leaders, influencers, and specialist media. These relationships are fundamental to translating the needs of our winery clients into concrete actions that optimise their visibility and reinforce their presence both in the media and in the consumer’s imagination.
At Exitalia, we will continue building bridges between wineries and those who can amplify their stories and value—because we believe that only through strategic vision and authentic relationships can sustainable, distinctive positioning be achieved. Shall we talk? Write to us at marketing@exitalia.com.